First Blood: A Star Wars Story

There are two things you don’t buy at Costco: movies and books. They aren’t discounted like everything else and you pretty much pay the cover price. But the way they’re laid out on long tables in deep piles still triggers the bargain-hunter reflex. You can’t help but look at them. And on our most recent trip, as we push our two brimming shopping carts past the stacks on our way to the cashiers, I see this:

star-wars-little-golden-books

Golden Books as movie franchise tie-ins are nothing new, friends. But this is my first exposure to this particular volume, and something strikes me about it that I don’t immediately put my finger on. The deconstruction of my childhood narrative framework for corporate profit is only fleeting, however true. The Disneyfication of Star Wars is fleeting as well, already played out with the Force Awakens (don’t get me started, friends). No, it’s something else. Continue reading